Individual-level solutions may support system-level change–if they are internalized as part of one’s social identity


System-level change is crucial for solving society’s most pressing problems. However, individual-level interventions may be useful for creating behavioral change before system- level change is in place and for increasing necessary public support for system-level solutions. Participating in individual-level solutions may increase support for system-level solutions–especially if the individual-level solutions are internalized as part of one’s social identity.

Behaviorial and Brain Sciences (In Press)